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May18-31,2000 Düsseldorf, Germany

     If you happen to be in Germany the last two weeks of May, come to the Düsseldorf Fairgrounds and visit us at DRUPA. We'll be there in booth 14A38 in hall 14. We'll be happy to show you through our exhibit, especially since we're introducing a new product at DRUPA that is one of our most innovative yet.
     Together with Faust Thermographic Supply, we have developed the WT500, our own web thermography unit. With the debut of the WT500 , all kinds of things are now possible.
Thermography, or "raised printing," is a specialized printing process involving heat. An industry within an industry, thermography has come into wide use for such items as invitations, stationery, business cards, and greeting cards. Most recently, it has been adopted to enhance labels for packaging and bottles, and for books and book covers. The eye-appeal of thermography is used to increase the "wow" factor of printed material, and to add a new dimension and value to a wide variety of products.
     Among the fastest growing markets for the printing industry is packaging. Designed to both protect products and catch the eye of potential customers, effective packaging is an essential marketing tool and can be the life or death of an otherwise worthy product.
     Because research shows that most consumer purchases are at least in part impulsive and made spur of the moment at a store, it is crucial for packaging to attract favorable attention. Dimension, sheen, texture, and visual interest can be added with thermography, at a cost much less expensive than traditional foil stamping, embossing, and UV coating.
More good news about the WT500 is that it can be added to a web label or offset press. This retrofit web thermography unit makes it possible to do in-line thermography in conjunction with flat printing all in one pass through the press, without reducing the speed of the press. You can produce thermography on a web press for labels, forms, advertising pieces, gift wrap, book covers, greeting cards, and much more, all at very minimal additional cost. You get more, you get it cheaper, and you get it just as fast.
     This breakthrough eliminates the cost of a separate off-line process, lowers costs dramatically, and increases profit margins. Despite its actual cost-savings factor, thermography "looks expensive" and actually adds an upscale look to printed material.
     For a firsthand look at the new WT500 , make your way to booth 14A38 at DRUPA. We will have a complete unit up and running. 
     Technology is only as good as the results it gets. And when you get results with the WT500, your customers will, too.

SEE a demonstration of in-line thermography on a typical web press for...

invitations, stationery, business cards, greeting cards, labels, forms, advertising pieces, gift wrap, book covers and much more...